Each workshop runs twice during the day. Delegates will be able to select two workshops to attend.

Tim Brooke

Creative Technologist at Moving Brands

Tim Brooke has worked on a diverse range of projects from multi-user museum interactive exhibits to self-organising wireless networks in vineyards and robotic warehouses for British Airways. He works as Creative Technologist, designing applications and services from anything that comes to hand  - programming code, bits of electronics, doubled sided conductive sticky tape and even post-it notes. He values discovery through building stuff and believes that there’s nothing like a working prototype to explain, explore and evaluate ideas.

He has worked for Nokia, Microsoft, IDEO and Intel Research, living both in the USA and UK. He holds degrees in Computer Related Design MA from the Royal College of Art, MSc Mechatronics from Hull University and a Cybernetics BSc from the University of Reading.

Prototyping A to Z

Want to create better digital products and services? Iterative prototyping is key.

It’s a powerful design process that helps to anticipate how users will experience your digital products and discover problems in your projects before you launch them.

During this workshop you’ll learn how to effectively prototype your ideas and concepts using best techniques and methodologies. You’ll learn how to create prototypes rapidly with just pen and paper, digital tools such as Axure and code e.g. Appcelerator Titanium for Mobile devices. You’ll learn how to improve your product each step of the process and deliver products and services that people can use and will want to use.

Nina Belk

User Research Manager at LBi

Nina is currently enjoying life as the User Research Manager at LBi, a place she sees as a real playground to try new research approaches and to work collaboratively with a huge multi-disciplinary team.

Like most seasoned UX types, she’s been around the block a bit. She started out (rather boldly) running a small service design consultancy in Newcastle, where the research was mostly strategically focused, before moving to the big smoke to work for Flow Interactive – cutting her teeth at the tactical end of the research game as a UX researcher. Between Flow and LBi she spent a few years as Head of Research at we are:experience, and also did a short stint at American Express getting to grips with the world of client side UX.

Always looking to challenge accepted approaches, Nina loves nothing more than trying out new ways of doing things. She’s delivered research reports through the medium of memes, and even got Nokia’s design teams to dress up like grannies for a co-design workshop with their customers!

When not getting creative with research approaches and outputs, she can be found channelling her creativity into silversmithing, or off on some fun adventure in and around London.

Agile-friendly user testing

“It takes too long. We don’t have the budget. We don’t really need it, we can just optimise once we’ve gone live.” Sound familiar?

As UX embraces agile as a project delivery approach, research seems get left out in the cold. Rather than shivering and complaining about it though maybe we just need to stick two fingers up to these assumptions and dare to do things a little differently!

In this workshop you’ll explore how to bring research in from the cold on agile projects. There will be some tips on getting the research basics right (effective participant recruitment and facilitation techniques), and the opportunity to road-test your facilitation and analysis skills in an agile-friendly framework. You’ll leave the session armed with some practical skills and a research approach that will blow those assumptions about speed, cost and the lack of value out of the water.


Interaction Designers at ustwo

The double act Mayana works at ustwo, a digital design studio that delivers interaction and user interface design, app development and digital entertainment; a preferred partner to the world’s leading brands. For an interaction designer at ustwo, day to day life involves delving into all aspects of the design process. From the discovery phase where we carry out research, concept workshops and prototyping, to the production phase which includes UX specification and usability testing, we ensure an end to end holistic design is created.

Both designers have started their careers from different ends of the design process, and both share a passion for making good design. Alana Wood has started her career as a product designer in Singapore then worked for a Telecoms company on conceptual UX R&D projects, in both London and Tokyo. Whereas, Mayu Nakamura has worked in Tokyo as a front-end developer before moving to London in order to shift focus to the UX design field. Both have corporate world and agency experience, and both are constantly seeking out new methods for optimising lean user centred design processes.

Lost in translation

This is a practical guide to translate user research into testable concepts.

How do we take the seeds of insight from research and transform them into conceptual designs which are ready to be tested with people? Often we are tight on time, lacking user availability and budget but still needing to step into the shoes of how people might use our creations. Along the way we tend to lose what we discovered from the research.

We’ll look at demystifying the magic of concept design with a step by step process which intends to design within the framework of user experience principles and business goals.

This is a hands-on workshop and techniques you will use include task analysis and emotional mapping. You’ll leave with testable sketches/concepts which are ready to prototype. You’ll also learn through experience and have a helpful process which you can repeat on real world projects. In true ustwo JFDI spirit we’ll try to ensure you have fun whilst we geek out.

Jane Austin

User researcher at GDS

Jane is working at the awesome GDS, a start up at the heart of government and the team behind the award winning gov.uk. Our aim is to make government services user centred and we are doing this by using lean research, design and delivery.

In her ten years in UX design Jane has worked for a start up, on a product for another start up so she has had experience of doing low cost, high quality research that makes a real impact on a product and how it is used.

She worked for several years at the financial trading firm IG, building a brilliant UX team and getting promoted to Digital Director which meant that she was involved in planning, designing and delivering the entire customer journey, from acquiring new customers, keeping them engaged and retaining them. This meant her focus moved from designing interfaces to designing integrated, multi channel experiences.

And she was crazy enough to start her own design company straight from university, which made every mistake you could possibly make, but at least won a few awards.

Jane speaks frequently at conferences and events, most recently at Geeky, UXBarCamp London, and She Says.

From Minimum Viable Product to Minimum Lovable Product: finding your heart

This workshop will show you how (and why) to turn your Minimum Viable Product into a Minimum Lovable Product.

We will look at how to develop a killer product strategy based on the real life experiences of your customers.

How can you design a product that people love, not just one that they can use? How can you define the core of your product? How do you decide what functionality to spend your budget on? How can you move from design an interface to designing an experience?

This workshop takes you step by step through the activities involved in understanding your customers, building a map of the feelings and emotions that you have uncovered, understanding how to connect your product to these emotions to make it something that really adds value to your customer’s lives, and how to use this insight to decide what to prioritise on your backlog.