Each workshop runs twice during the day. Delegates will be able to select two workshops to attend.

Martin Belam

Principal Consultant at Emblem

Martin Belam is Principal Consultant at Emblem, a digital consultancy offering user experience design and training services to organisations and start-ups in the publishing, media, arts, heritage and culture sectors. Formerly UX Lead at the Guardian, he has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodafone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian, and can be found on Twitter as @currybet.

Workshop: Responsive IA

A range of new technologies and devices have created a new set of digital buzzwords, like “responsive design” and “mobile first”. Both seem to dictate that you should show less content on devices with smaller screens. But how do you determine which content to show? If some content is superfluous for mobile devices—that is, we don’t need it on some digital screens—then why show it at all?

In this workshop you’ll learn how the principles of information architecture can work in a “responsive” design, by uniting content, context, and user to underpin a satisfying and successful user experience. As an information architect you need to know which type of deliverables to use to support this kind of project — and you need to produce them at the appropriate level of fidelity.

Oli Shaw

Service Designer/ Experience Strategist at Conran Singh

Oli Shaw created his first homepage in 1995 on GeoCities, he has gone on to work in a range of industries from media to telecoms, finance to electronics and consumer goods, for clients which include: Nokia, BSkyB, Orange, UBS, Panasonic and Adidas to name but a few. In his 12 years in the industry, he’s gained extensive experience spanning; online, interactive TV, mobile, interactive narratives and installations. Moving between the worlds of advertising to products & services, he works to concept and maintain the quality of the idea. Ensuring that from the initial vision to the final output, it’s not only of a high standard but is also right for both the brand and the audience.

Follow Oli: @olishaw
Web: www.olishaw.com

Workshop: The story of a serendipitous day (design fiction meets big data)

In this workshop we will cover the concept of serendipity and how it can be leverage by using ‘big data’. Then, as a way of better understanding and remembering the principals of serendipity, you will have to complete a design challenge: Create a new product or service using some rapid invention techniques (which are shared & explained in the workshop).

To spice things up there will be a number of ‘seed’ problems which you can use to create your serendipitous product from. Some safe and familiar, but some much more adventurous, which bridging into the realms of the near future (sci-fi).

Take aways from this workshop:

  • Familiarity with Serendipity in a digital arena
  • Product & service innovation / invention techniques
  • Rapid ideation methods
  • Understanding of how to integrate serendipity into your work
  • They joy that comes with thinking up and new product in a rapid time frame

Louise Oakham

Deputy Head of User Experience at British Council

Lou’s entry into the digital world was quite accidental. After training to be a museum curator in the late 90s, she was doing a soul-destroying call centre job, where her boss put her on a project to design a new call centre application. Lou’s role was to represent the expert user and was happily flung into a world of brown paper, post-its and sketching. She never looked back.

She spent the next 14 years working at insurance giant Aviva, designing internal applications, external ecommerce websites and business transformation programmes for Aviva, RAC and Barclays. She also led a kick-ass team of user experience, design and analytics practitioners.

More recently, she was an associate UX director at enormo-agency LBi, developing ecommerce websites for household names like Lloyds TSB, Marks & Spencer and Asda.

Right now, she’s working in the non-profit world, at the British Council, where she’s the global deputy head of user experience. It’s a massive, complex, international business, and Lou spends her time leading another kick-ass team of UX practitioners and working with the many business units to coax them into a digital world.

Lou live in Norwich and works in London. She loves talking about bicycles and doesn’t like talking about commuter trains.

Follow Louise: @looley

Workshop: It’s not about the end user: working more effectively with clients and colleagues

As UXers we pride ourselves on the intuitive, frictionless experiences that we design for end users. We place the user front and centre of everything we produce and will defend them to the death.

So why are we so bad at applying this to our engagement with clients and colleagues? For example:

  • Wireframes. Why is it that we can work so hard to create intuitive, frictionless interfaces for end users, but are oblivious to how much clients and colleagues loathe wireframes?
  • CVs. Guys, we’re terrible at them, because we forget the needs of the person who has to read them. Get some insight about what it’s like to be on the receiving end of a stack of CVs and tips on how to make them better
  • Building relationships with clients and colleagues. Why does it so often feel like they’re the enemy, and why do we approach them so differently from end users?

This hands-on workshop explores the reasons why we struggle to apply our UCD skills to clients and colleagues, and give practical tips on how to improve our relationships with them.

Workshop 4

This workshop was run on the day by Mel McVeigh

Workshop: Design Challenge: Applying strategic UX techniques to solve a problem in 90 minutes

Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.

Eewei’s workshop centers on the fact that strategic design is critical to the success of the business and pulls together his insights and learnings to help set those brave enough to take on this responsibility in the right direction. You will also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design.