Programme

09:00	Arrival and registration
09:30	Introduction to UX People by Nick Cochrane
09:45	Experience Principles: Decoding and Harnessing Brand DNA Presented by Christopher Lee Ball, UX Director & UK Joint Head at LBI We’ve honed the craft of experience design to always focus on the needs of the user, and, truly, we wouldn’t have it any other way. But what of the brands for which we design? How do we create experiences that ensure the unique style and voice of the brand is coming through at every stage of the journey?… More »
10:30	Test or be damned Presented by Jonty Sharples, User Experience Design Director at Albion London Our daily lives are peppered with annoyance; someone, somewhere was responsible for designing that annoyance and sending it off into the world to thrive and vex. It seems preposterous that so many products and services should exist that clearly fail to accomplish their core function… More »
11:15	Break
11:30	Seeding UX into the DNA of an organisation Presented by Mel McVeigh, Interim Head of Product Design and UX at Which? UX is a woolly term; as we all know it means many things to different people. Is it strategic? Is it a set of wireframes? How does it align with product management and business objectives? Do we just keep it lean, make it in code and be done with it?… More »
12:15	What Comes After UX? Presented by Cennydd Bowles, Product Designer at Twitter As the UX design movement matured, it stagnated. Its current horizons lie far short of the aspirations of early pioneers; instead, service designers and customer experience practitioners have outflanked the industry to seize the strategic initiative. Meanwhile, every digital designer now claims UX expertise… More »
13:00	Lunch A seasonal buffet lunch is provided for all attendees and is included in the cost of entry to UX People.

Afternoon workshops

Full details of workshops

14:00	Workshops: session one Responsive IA Run by Martin Belam, Principal Consultant at Emblem In this workshop you’ll learn how the principles of information architecture can work in a “responsive” design, by uniting content, context, and user to underpin a satisfying and successful user experience. As an information architect you need to know which type of deliverables to use to support this kind of project — and you need to produce them at the appropriate level of fidelity… More » The story of a serendipitous day (design fiction meets big data) Run by Oli Shaw, Service Designer/ Experience Strategist at Conran Singh In this workshop we will cover the concept of serendipity and how it can be leverage by using ‘big data’. Then, as a way of better understanding and remembering the principals of serendipity, you will have to complete a design challenge: Create a new product or service using some rapid invention techniques (which are shared & explained in the workshop)… More » It’s not about the end user: working more effectively with clients and colleagues Run by Louise Oakham, Deputy Head of User Experience at British Council This hands-on workshop explores the reasons why we struggle to apply our UCD skills to clients and colleagues, and gives practical tips on how to improve our relationships with them. As UXers we pride ourselves on the intuitive, frictionless experiences that we design for end users. We place the user front and centre of everything we produce and will defend them to the death… More » Design Challenge: Applying strategic UX techniques to solve a problem in 90 minutes Run by Mel McVeigh, Interim Head of Product Design and UX at Which? This workshop centers on the fact strategic design is critical to the success of the business and pulls together his insights and learnings to help set those brave enough to take on this responsibility in the right direction. You will also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design… More »
15:30	Break
16:00	Workshops: session two Workshops from the 14:00 sessions are repeated.
17:30	Close and networking